Journal Of Social Marketing

Evaluating social marketing efficacy: the case of the Chinese anti-food waste law to reduce food orderin

Author: Polonsky, Michael; Khoshghadam, Leila; Dubelaar, Chris; Li, King King

Journal: JOURNAL OF SOCIAL MARKETING. 2025; Vol. , Issue , pp. -. DOI: 10.1108/JSOCM-05-2024-0117

Unpacking the role of maximizing decision-making style in employee's waste sorting intentions: the perspective of comprehensive action determinant mode

Author: Dong, Xueyan; Tang, Zhenya; Ma, Dalong; Soltwisch, Brandon

Journal: JOURNAL OF SOCIAL MARKETING. 2025; Vol. , Issue , pp. -. DOI: 10.1108/JSOCM-11-2024-0269

Systematic literature review of best practice in food waste reduction programs

引用次数：7

Money or mind? What matters most in influencing low-income earners to be energy efficient?

引用次数：4

Social marketing theory measurement precision: a theory of planned behaviour illustration

引用次数：3

Identifying and analyzing social marketing initiatives using a theory-based approach

引用次数：2

Increasing the effectiveness of advertisements targeting social issues in least developed countries

引用次数：2

Increasing women's participation in the STEM industry: A first step for developing a social marketing strategy

引用次数：1

Using system dynamics modeling to evaluate a community-based social marketing framework A computer simulation study

引用次数：1

Reckless driving promotion and prevention: priming effects

引用次数：1

Social marketing interventions: insights from a system dynamics simulation model

引用次数：0

A national policy process on social marketing

引用次数：0